Revenue shows how much money passed through the business. Unit economics shows how much of it you kept. Within 72 hours of receiving all your data, we calculate the profit on every customer, order and product and show you where the business runs at a loss.
The audit is paid, at a fixed price we set after a short call. Not sure you need it yet? Start with a free 15-minute diagnostic.
Unit economics is profit calculated for a single unit: one customer, one order or one product. A profit and loss statement sums up the whole business in one line, while a per-unit calculation shows which part of it makes the profit and which part eats it.
The price minus every variable cost: cost of goods, delivery, fees, discounts and returns. This is what you actually keep from each sale.
What one new buyer costs on Google, Facebook, through partners and in other channels. Often one channel feeds the business while another quietly burns the budget.
How much profit a customer brings over the whole time they buy from you, repeat purchases included. If LTV is lower than CAC, every extra sale only makes the loss bigger.
How customers who came in different months buy, and when they leave. You see whether your loyalty program and repeat sales work.
What net-60 or net-90 terms (Shotef+60, Shotef+90) for a large customer really cost you when the money for that period comes from your bank credit line.
How much you need to sell each month to cover rent, salaries and other fixed costs, and how much headroom you have above that line.
A product sells for ₪200 and costs you ₪90. It looks as if ₪110 stays with you on every sale. Now let's count all the costs of a single order:
If 8% of orders come back as returns, even that profit is nearly gone. Numbers like these come to light in a per-unit calculation. In the P&L they are mixed in with every other expense, and the ad dashboard shows only the cost per click and per conversion.
We clarify what needs checking, name the price and send you the list of data we need.
We sign a non-disclosure agreement (NDA) before you send any files. You then send Excel exports from your systems.
We calculate margin, CAC, LTV and cohorts. Where data is missing, we check the figures with you.
One hour on what we found, what to change first and how much it is likely to bring. The review meeting is held in Hebrew or Russian, on Zoom or at our office in Petah Tikva (B.S.R City, Tower I).
Need a view of all your finances, beyond unit economics? Have a look at the financial strategy session or at ongoing support from a fractional CFO.
It has a fixed price, which we name after a short call. The price depends on the volume of data and the number of business lines. Nothing is added while the work is in progress.
Sales exports for 6-12 months from your POS, online store or ERP, advertising spend by channel, the cost of your products or services, delivery costs and returns data. Excel files are usually enough, and you don't need to give us access to your systems.
From the moment we have all the data. Collecting it on your side usually takes a few days, so we send you a clear list of what we need in advance.
The unit economics audit answers one precise question: how much profit each customer, order and product brings. The strategy session looks at the finances of the whole business and ends with a 90-day action plan.
We sign a non-disclosure agreement (NDA) before we receive any files. The data is used only for the calculations and is never passed on to third parties.
The review meeting lasts one hour and is held in Hebrew or Russian. We can meet on Zoom or at our office in Petah Tikva: B.S.R City, Tower I.
Leave your details. We'll call you back within one business day, tell you what data we need and name the price.